These are girls that are dressed inappropriately and they don't really teach good standards for tween girls, which is what they are targeted to. They wear clothes that wouldn't even be allowed in most high schools, and certainly not what a girl of 7-12 (target audience) should be wearing. Also, their "positive messages" are definitely not very overpowering, in fact, they are almost subtle. Teaching kids that you have to buy peer's acceptance is not a good thing, for one example.