Some ads encourage users to shop online stores, join dating sites, and "like" various pages to get free samples or other offers. But potential buyer beware: "Like" or otherwise interact with a social ad, and your action could be shown alongside the company's message -- and your profile may appear, too. Advertisers also use info about what you and your friends like to determine which ads you'll see when you're on the site. Users can also buy apps and premium items in free games using Facebook Credits, the site's virtual currency, which is earned through special promotions (taking surveys, applying for a credit card, etc.) or can be purchased via credit card or PayPal (50 credits cost $5; 2,360 cost $200). Users can also connect with companies via brand pages.