Kids can "turn off" players they don't want to interact with through an icon on the Friends list. The new chat list safeguards against sharing any personal information because kids can only choose from and combine pre-approved words and phrases as they're typing. The site's rules tell kids not to ask for or give away personal information -- including whether you're a girl or a boy. There are clear warnings and guidelines about how to secure your password and how to report rule breakers. Any personal information collected (parent's email address, child's account name -- not their real name -- and account password, as well as parent's credit card and billing information for paid accounts) follows the Children's Online Privacy Protection Act standards.
The thorough parent section helps adults navigate the site's features. Parents can view their kid's account and change settings, set time limits, and choose chat preferences for their child. Parents can also view messages, the child's list of friends, and activities on the site.